Measure What Matters
Day 19 of 30 · Done is better - Build What Matters
Learning goal
Measure what matters means tracking outcomes that affect the goal, not vanity metrics. Use data to decide; do not use data only to justify after the fact.
Who
Anyone interested in improving their decision-making process.
What
Identify metrics that reflect the goal. Avoid vanity metrics.
Where
In any organization or team.
When
Anytime you need to make a decision.
Why it matters
Vanity metrics mislead. Data enables better decisions. Opinion ends where data begins.
How
- Identify metrics that directly reflect the goal.
- Avoid vanity metrics.
- Use data to decide, not to justify after the fact.
Guided exercise
- Identify three vanity metrics in your industry.
- Explain why they are vanity metrics.
- Suggest three alternative metrics that better reflect the goal.
Independent exercise
Take 30 minutes to research three common vanity metrics in your industry. Explain why they are vanity metrics and suggest three alternative metrics that better reflect the goal.
Self-check
- You can explain the key idea in one sentence.
- You have one concrete move to do today.
Bibliography (sources used)
Read more (optional)
To dive deeper into the topic, read the following resources:
Today
Short localized summary with one clear call to open the lesson.
Today's move
For one goal, name one metric that directly reflects success. Define how you will get the data and how often you will check it.