Use-case landing: gift, season, sport, budget

Day 24: Use-case landing: gift, season, sport, budget

Focus: Use-case pages match real prompts. They work when they include constraints and clear selection paths.

What you will achieve today

• Pick one use case that matches your demand.
• Create a simple landing page structure for that use case.
• Link to products with reasons and filters.

Deliverables

• One use-case page outline and copy draft (200 to 400 words).
• A set of filters and 3 product picks.

Step-by-step

1. Choose a use case: gift under 100 EUR, winter running, football training, budget travel.
2. Write a headline that states the use case and constraint.
3. Write 3 selection rules and link them to filters.
4. Pick 3 products and write one-sentence reasons for each.
5. Add a policy mini-summary: delivery deadline and returns window.

Checklist

• Use case is specific, not generic.
• Page has clear next actions (filters and product links).
• Policy mini-summary is accurate.

Examples

Use case headline

• Good: Gifts under 100 EUR that ship in 3 days (EU)
• Bad: Best gifts

Common mistakes

• Creating pages for every use case at once.
• Forgetting delivery deadlines when the use case is seasonal.

Done when

• A user can reach a suitable product in 2 clicks.
• The page avoids misleading urgency.

Next: Tomorrow you will decide how off-site content helps or harms GEO.