Merchant programs: eligibility and onboarding

Day 28: Merchant programs: eligibility and onboarding

Focus: Some ecosystems prefer merchants with clear identity and consistent policies. Do the basics well.

What you will achieve today

• Review eligibility basics: identity, policies, support, and compliance.
• Identify one missing piece in your merchant setup.
• Make one improvement that increases trust.

Deliverables

• A merchant readiness note with 3 improvements.
• One improvement applied (for example: clearer business identity on footer).

Step-by-step

1. Review your store identity: legal name, address, VAT number if applicable.
2. Review policy completeness: shipping, returns, privacy, terms.
3. Review support: contact route and response time.
4. Check compliance-sensitive categories if you sell them.
5. Apply one improvement today and document the rest.

Checklist

• Identity appears consistently across key pages.
• Policies are accessible from footer.
• Support route works.

Examples

Identity placement

• Good: Footer: legal business name and contact email
• Bad: Only a contact form with no other details

Common mistakes

• Hiding identity details to look 'minimal'.
• Copying legal pages without adapting them to your real policies.

Done when

• You applied one improvement and wrote 3 next actions.
• You reduced ambiguity about who the merchant is.

Next: Tomorrow you will set up a weekly GEO run and a simple report.