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Platform map: ChatGPT, Copilot, Google AI

Day 5 of 30 · GEO Shopify – 30-day course

Review the main AI shopping surfaces, differences, and constraints.

Learning goal

  • Name the 3 platforms and their constraints.
  • Create a 1-page “where can I show up?” summary.

Why it matters

  • Merchant programs and regions differ.
  • Content expectations differ (structured data, policy, identifiers).

Explanation

ChatGPT

  • Shopping answers, merchant program; keys: accurate data, quotability.

Copilot

  • Merchant Program, regional rules; keys: feed quality, policy clarity.

Google AI

  • AI overview + classic SEO/merchant feed; keys: product data, schema, policy.

Examples

  • Good: uniform price/stock/policy everywhere, stable feed, clean schema.
  • Poor: conflicting prices, missing policy, unstructured feed.

Guided exercise (10–15 min)

  1. Create a 1-pager: ChatGPT/Copilot/Google AI — requirement, region/program, actions (data/policy/URL).
  2. Mark for your store: which platform you’re closest to, what’s missing.

Independent exercise (5–10 min)

For one platform, write 3 tasks (e.g., GTIN check, policy block refresh, add answer capsule).

Self-check

  • Requirements known for all 3.
  • 1-pager completed.
  • 3 tasks noted for one platform.

Optional deepening