Merchant readiness checklist: top 10 fixes
Day 12 of 30 · GEO Shopify – 30-day course
Day 12: Merchant readiness checklist: top 10 fixes
Focus: This is your consolidation day. You will rank fixes by impact and effort and lock in a weekly routine.
What you will achieve today
- Use a top 10 checklist to spot weak points quickly.
- Prioritise fixes that improve quote safety.
- Create a 2-week action plan.
Deliverables
- Completed checklist for your store.
- A ranked fix list with 5 items and dates.
Step-by-step
- Run the checklist: identifiers, offer clarity, policy clarity, trust signals, stable URLs, structured data basics, images, reviews, thin content, duplicate content.
- Score each item: OK, needs work, broken.
- Pick 5 fixes that are both high impact and achievable.
- Assign a date for each fix within 14 days.
- Share the plan with whoever edits your Shopify theme/content.
Checklist
- Checklist is completed honestly.
- Fixes have owners and dates.
- At least one fix targets shipping/returns or identifiers.
Examples
Prioritisation
- Good: Fix missing returns window on PDP before writing new blog posts
- Bad: Write 10 new articles while policies are unclear
Common mistakes
- Creating a long plan with no dates.
- Choosing low-impact cosmetic changes first.
Done when
- You have a 5-item plan with dates.
- You can explain why each item matters for GEO.