Minimum content: no “thin” PDP

Day 20: Minimum content: no “thin” PDP

Focus: Thin pages are hard to cite. Minimum content prevents guessing and reduces returns.

What you will achieve today

• Define minimum PDP content for your category.
• Upgrade one thin product page to the minimum.
• Remove duplicate or empty sections.

Deliverables

• A 'minimum PDP' standard (10 required elements).
• One thin PDP upgraded.

Step-by-step

1. List the 10 required elements: what it is, who for, key specs, materials, sizing/fit, what's included, care, shipping, returns, warranty/support.
2. Pick a thin PDP and highlight what is missing.
3. Write missing sections using factual language.
4. Add at least one real photo or clear visual.
5. Remove empty tabs or duplicate paragraphs that add noise.

Checklist

• Minimum elements exist and are readable on mobile.
• Specs are in text.
• Policies are summarised and linked.

Examples

Thin vs complete

• Good: Includes materials, sizing, care, and policy summary
• Bad: Only 2 sentences and a buy button

Common mistakes

• Copying the same paragraph to every product without differences.
• Leaving placeholder sections from the theme.

Done when

• Your standard is written and one page meets it.
• You can apply the standard to 5 products next week.

Next: Tomorrow you will map prompt intents: best, vs, alternatives, and policy questions.