Follow-up – Turn Conversations Into Commitments
Day 23 of 30 · Build Your Sales – 30 Days to More Deals
Follow-up is a recap + decision path. Never send “Just checking in”.
Learning goal
- Write a recap email structure that drives a next step.
- Capture decisions, owners, and dates.
- Reduce ghosting by making choices explicit.
Why it matters
- Most deals die in follow-up chaos.
- Recaps become internal documentation for the buyer.
- Clear choices make it easy to say yes or no.
Explanation
Recap email template
- Summary: 2–3 bullets
- Key decisions: what we agreed
- Open questions: what’s still unknown
- Next steps: owner + date
- Proposed meeting: 2 time options
Guided exercise (10–15 min) — Recap v1
- Take your last meeting notes.
- Write the recap in the template.
- Add 2 proposed times for the next step.
Independent exercise (5–10 min) — Choice framing
Write 3 follow-up lines that offer a choice: “Option A / Option B / close the file”.
Self-check
- My follow-ups include owners and dates.
- I never send vague check-ins.
- I always propose a clear next step.