Continuous Improvement – Your Monthly Review
Day 30 of 30 · Build Your Sales – 30 Days to More Deals
Sales productivity is compounding. Review, learn, and update your playbook.
Learning goal
- Create a monthly review template.
- Identify what to stop, start, and continue.
- Update your playbook with one improvement per month.
Why it matters
- What gets reviewed improves; what gets ignored decays.
- Small monthly changes create major yearly gains.
- A playbook must evolve with your market and ICP.
Explanation
Monthly review questions
- What worked best and why?
- Where did deals stall most often?
- Which stage leaked the most?
- Which template/script needs improvement?
- What will you change next month?
Guided exercise (10–15 min) — Review template
- Create a doc with the questions above.
- Add your 5 leading indicators and actual results.
- Write 3 actions for next month.
Independent exercise (5–10 min) — Playbook update
Update one section of your playbook (outbound email, discovery agenda, objection map) based on what you learned.
Self-check
- I have a monthly review template.
- I track leading indicators.
- I update my playbook consistently.