Cold Calls – Earn Permission Fast
Day 22 of 30 · Build Your Sales – 30 Days to More Deals
Cold calling works when you respect time and focus on a specific hypothesis.
Learning goal
- Use a 20-second opener that earns permission.
- Ask 3 diagnostic questions without pitching.
- End with a booked next step or a clean “no”.
Why it matters
- Rambling openers create instant resistance.
- Diagnosis creates relevance and credibility.
- A clean “no” saves time and improves focus.
Explanation
Opener template
“Hi Name, this is You. Quick one — I’ll be brief. I noticed trigger. Are you open to 30 seconds on why I called?”
Diagnostic questions
- “How are you handling X today?”
- “What breaks most often?”
- “If you could fix one part this quarter, what would it be?”
Guided exercise (10–15 min) — Write your script
- Write one opener.
- Write 5 diagnostic questions.
- Write 2 exit lines: “book meeting” and “not a fit”.
Independent exercise (5–10 min) — Objection line
Write one LAER-style response to “We’re not interested.”
Self-check
- I can open in 20 seconds.
- I diagnose before pitching.
- I end with a clear outcome.