Metrics – Leading Indicators That You Control
Day 27 of 30 · Build Your Sales – 30 Days to More Deals
Learning Goal
To define 5 leading indicators you can control weekly and build a simple dashboard to track your progress.
Who
Sales professionals and entrepreneurs looking to improve their sales productivity and make data-driven decisions.
What
Understanding the importance of leading indicators and how to track them effectively to guide what to do next and prevent stagnation.
Where
In a sales-focused environment where you can regularly monitor and improve your performance.
When
Weekly, to ensure consistent progress and improvement.
Why it Matters
Leading indicators matter because they guide what to do next, preventing stagnation and improving conversion over time.
How
- Define 5 leading indicators you can control weekly.
- Build a simple dashboard (spreadsheet is fine).
- Run a weekly review and choose one experiment.
Guided Exercise (10–15 min) — Dashboard v1
- Pick 5 indicators.
- Set a weekly target for each.
- Define one “if we miss” response (what changes next week).
Independent Exercise (5–10 min) — One Experiment
Choose one experiment (new trigger, new opener, new sequence) and define success criteria.
Self-Check
- My dashboard is simple and consistent.
- I review weekly.
- I run experiments with clear criteria.
Current Email Draft Excerpt
Sales Productivity 30 — Day 27 Track leading indicators and run weekly experiments to improve results.
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Issues to Fix
- Lesson does not follow the canonical lesson structure for its course language.
- Lesson does not contain enough markdown section headings.
- Lesson must contain markdown section headings.
To Address These Issues
To address these issues, we will expand on the current lesson draft and add more detail to the guided exercise and independent exercise sections.
Additional Information
For example, you can use a spreadsheet to track your progress and set reminders to review your dashboard regularly.
Read More
For more information on leading indicators and how to track them effectively, check out our resources on sales productivity.