Image and video GEO: alt, filename, variant visuals

Day 19: Image and video GEO: alt, filename, variant visuals

Focus: Media is not just decoration. Alt text and variant visuals help both accessibility and correct quoting.

What you will achieve today

• Write helpful alt text for 5 images.
• Make filenames and media organisation consistent.
• Ensure each variant has the right visuals.

Deliverables

• Alt text written for 5 key images on a hero product.
• A media naming rule documented.

Step-by-step

1. Pick 5 images: hero, side, detail, on-body, packaging.
2. Write alt text that describes what is shown and includes the variant where needed.
3. Rename future uploads with a consistent pattern (brand-product-colour-angle).
4. Check video: add a short caption or transcript summary if possible.
5. Confirm each variant switches to the correct images.

Checklist

• Alt text is descriptive, not keyword stuffing.
• Variant-specific images are labelled correctly.
• No critical spec is only shown inside an image.

Examples

Alt text quality

• Good: Navy running jacket, front view, men's size M shown on model
• Bad: Best running jacket SEO

Common mistakes

• Using the same alt text on every image.
• Putting spec tables as images.

Done when

• You improved alt text and documented the naming rule.
• Variant visuals are correct.

Next: Tomorrow you will fix thin product pages and define minimum content standards.