Answer capsule: 5-line top summary

Day 14: Answer capsule: 5-line top summary

Focus: The answer capsule is a compact summary that is safe to quote and reduces wrong interpretations.

What you will achieve today

• Write two answer capsules that include constraints.
• Place them so they are visible without digging.
• Keep language factual and neutral.

Deliverables

• Two 5-line answer capsules drafted and saved.
• One capsule added to a hero product page.

Step-by-step

1. Use this template: What it is, who it is for, key spec, shipping/returns, warranty/support.
2. Write capsule A for your hero product.
3. Write capsule B for a different product type in your store.
4. Place capsule above the long description or within the first screen on mobile.
5. Test by reading it out loud: remove fluff.

Checklist

• Exactly 5 lines, each line has a fact.
• No superlatives unless defined.
• Includes at least one constraint (for example: not for wide feet).

Examples

Answer capsule line

• Good: For neutral runners. Weight 245g (size 42). Ships EU 2 to 4 days. 30-day returns. 12-month warranty.
• Bad: Perfect for everyone. Ultra light. Fast delivery.

Common mistakes

• Writing the capsule as marketing copy.
• Forgetting constraints and exclusions.

Done when

• Capsule can be quoted without edits.
• A customer can decide in 20 seconds if it fits them.

Next: Tomorrow you will make variant clarity bulletproof to avoid wrong answers.