Prices, offers, reviews safely

Day 18: Prices, offers, reviews safely

Focus: Prices and reviews are high-risk for misinformation. Make them explicit and consistent.

What you will achieve today

• Make pricing rules clear (tax, discounts, bundles).
• Expose review context so it is not misleading.
• Avoid 'from' and hidden costs without explanation.

Deliverables

• One product page updated with clearer pricing context.
• Review block checked for authenticity and context.

Step-by-step

1. Decide if your prices include VAT and state it near the price.
2. If you use discounts, explain the reference price logic (was price, now price).
3. List any mandatory fees (for example: import duties) if relevant.
4. Check reviews: show count, average, and the platform used.
5. Add a short line that prevents misquote (for example: 'Reviews are verified purchases').

Checklist

• VAT and currency are clear.
• Discount logic is not deceptive.
• Review block indicates source and verification.

Examples

Price clarity

• Good: Price includes VAT. Shipping calculated at checkout based on country.
• Bad: Best price. Taxes may apply.

Common mistakes

• Displaying a discount without stating the time window or reference.
• Showing reviews without source, leading to trust issues.

Done when

• A customer can understand the true cost quickly.
• Reviews are presented in a transparent way.

Next: Tomorrow you will optimise images and videos for GEO: alt text, filenames, and variant visuals.