Comparison pages: honest tradeoffs

Day 23: Comparison pages: honest tradeoffs

Focus: Comparison pages are frequently used in prompts. Honesty increases trust and reduces returns.

What you will achieve today

• Create a fair comparison template.
• Choose two products to compare.
• Write trade-offs without bias.

Deliverables

• A comparison page outline for two products.
• A table with at least 6 comparable attributes.

Step-by-step

1. Pick a common comparison (Product A vs Product B, or your product vs a known alternative).
2. List 6 attributes customers care about (price, weight, material, warmth, warranty, delivery).
3. Fill the table with facts and links to proof where possible.
4. Write a short summary: who should pick which option and why.
5. Add a 'limits' section: what you cannot guarantee.

Checklist

• Comparison is factual and balanced.
• Attributes use the same units.
• Summary includes who each option is not for.

Examples

Balanced summary

• Good: Choose A for lighter weight. Choose B for more insulation. If you have wide feet, avoid A.
• Bad: A is the best. B is worse.

Common mistakes

• Cherry-picking attributes to make one option look bad.
• Using different units or vague terms.

Done when

• You have a reusable comparison template and one draft.
• The draft feels fair even if you prefer one product.

Next: Tomorrow you will build use-case landing pages: gift, season, sport, budget.