Define success: GEO prompt set + KPIs

Assemble your 30–50 question GEO test set and the baseline KPI sheet.

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Learning goal

• Create a 30–50 prompt GEO set.
• Build a GEO + commercial KPI baseline sheet.

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Why it matters

• No measurement, no progress: inclusion, citation, coverage, consistency.
• Commercial impact: AI referral traffic, conversion, returns.

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Explanation

Prompt set

• Best, vs, alternatives, policy, sizing/shipping questions.
• 30–50 questions per your categories.

KPIs

• GEO: inclusion, citation, coverage, consistency (weekly).
• Commercial: AI referral traffic, conversion, add-to-cart, returns.

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Examples

• Good: 40 prompts by category (best/vs/policy) in a table with measurement columns.
• Poor: 5 generic questions, no metrics.

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Guided exercise (10–15 min)

1. Create a table: Prompt | Type (best/vs/policy) | Expected inclusion/citation | Notes.
2. Fill 20 questions (mix best, vs, policy).
3. Create a KPI sheet: GEO (inclusion, citation, consistency), commercial (AI referral, conversion, returns).

Independent exercise (5–10 min)

Expand to 30–50 and add priorities (A/B/C).

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Self-check

• 30–50 prompt list ready.
• KPI baseline sheet ready.
• Prompts prioritized.

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Optional deepening

• Measurement tools: Search Console API, Microsoft Clarity