Shipping and returns: clarity
Day 10 of 30 · GEO Shopify – 30-day course
Day 10: Shipping and returns: clarity
Focus: Policy clarity is a top trust signal. If an AI cannot find shipping and returns quickly, it will avoid citing you.
What you will achieve today
- Write a shipping and returns block that is readable on mobile.
- Remove vague terms like 'fast' and 'easy'.
- Align product pages with policy pages.
Deliverables
- A standard shipping and returns block added to your theme or product template.
- Policy pages checked for matching values.
Step-by-step
- Open your shipping policy and write the core facts in 3 lines: time, cost rules, tracking, regions.
- Open your returns policy and write core facts in 3 lines: window, condition, cost, refund type.
- Add a short block near the buy box that summarises these facts.
- Link to the full policy pages.
- Test on mobile: the summary must be visible without hunting.
Checklist
- Summary includes: dispatch location, delivery time range, cost rule, return window, condition, refund type.
- No hidden exclusions that contradict the summary.
- Links to policies work and are stable.
Examples
Shipping summary
- Good: Ships from HU. EU delivery 2 to 4 business days. Free over 80 EUR, otherwise 6.90 EUR.
- Bad: Fast EU shipping. Free returns.
Common mistakes
- Burying policy info in footer links only.
- Using different numbers on PDP and policy pages.
Done when
- A customer can answer 'How fast?' and 'Can I return?' in 10 seconds.
- Numbers match across the site.