Multi-Channel Lead Generation – Where Do You Find Customers?
Day 3 of 30 · Build Your Sales – 30 Days to More Deals
Learning goal
To understand the 5 main lead generation channels and why it matters to diversify your lead sources.
Who
Sales professionals, marketers, and entrepreneurs looking to expand their lead generation strategies.
What
Learn how to generate leads across multiple channels, including cold outreach, CRM/referral, email marketing, distributors/partners, and inbound/content.
Where
In this lesson, you'll learn how to find customers in various channels.
When
Today, as we explore the strategies to diversify your lead generation.
Why it matters
Diversification is key to a stable lead flow. One channel = risk. If you only rely on LinkedIn and it stops working, you have no leads.
How
To generate leads across multiple channels:
- Understand the 5 main lead generation channels (cold outreach, CRM/referral, email marketing, distributors/partners, and inbound/content).
- Set daily targets for each channel based on your business needs.
- Create a lead source tracking table to monitor where leads come from.
- Select 2-3 priority channels for your business and start with concrete steps to implement each.
Guided Exercise
- Identify the 3 most important channels for your business.
- Set daily targets for all three.
- Create a lead source tracking table.
- Share your findings with a colleague and discuss how you'll start each channel.
Independent Exercise
- Research a new lead generation channel (e.g., TikTok, Pinterest, or a specific industry platform).
- Create a plan to implement the new channel and track its performance.