Capstone Sprint: Full B2B Sales Loop

Day 30 of 30 ยท B2B Sales 2026 Masterclass

Run the full loop on a real account: research, outreach, qualification, discovery, next step, CRM update, proposal draft.


Learning Goal

  • Select 10 SMB or 3 enterprise accounts.
  • Run the full process on at least one account.
  • Create a capstone report (goal, what happened, next step).
  • Deliverables: account brief, outreach log, discovery notes, qualification decision, proposal draft, 14-day backlog.
  • Measure: reply, meeting, stage conversion, next step rate.

Why It Matters

  • Systems prove themselves in reality.
  • Capstone shows bottlenecks.
  • Prepares your next 2-week improvements.

Explanation

Mandatory steps

  • Research + ICP fit logged.
  • Outreach sequence and log.
  • Qualification decision (yes/no, why).
  • Discovery notes + next step.
  • Pipeline update, risk flagged.
  • Proposal draft if relevant.

Capstone report

  • Goal, actions, result.
  • Where it stalled and why.
  • What you change next.

Examples

Good: One account fully run, report + backlog done.

Bad: Only reading, no execution.


Guided Exercise (10โ€“15 minutes)

  1. Pick accounts and mark ICP fit.
  2. Write outreach and log it.
  3. Run one full loop, document every step.

Independent Exercise (5โ€“10 minutes)

Write the capstone report and 14-day backlog.


Self-check

  • One full loop done.
  • Report and backlog ready.
  • Pipeline and notes updated.
  • Next 2-week plan set.

Optional Deep Dive