Structured data check (schema)
Day 17 of 30 · GEO Shopify – 30-day course
Day 17: Structured data check (schema)
Focus: Structured data helps machines parse facts. Your goal is correctness, not cleverness.
What you will achieve today
- Understand what schema is used for product pages.
- Check for obvious structured data errors.
- Fix one issue or plan the fix.
Deliverables
- A structured data check result for one product and one collection page.
- One fix applied or a ticket created.
Step-by-step
- Use a schema testing tool you trust and run it on a hero product URL.
- Check the basics: name, brand, offers, availability, priceCurrency, GTIN (if available).
- Look for errors and warnings that affect offers and identity.
- Check a collection page: breadcrumb and collection metadata.
- Fix what you can via theme or app settings, or document the required change.
Checklist
- Offers show correct price and currency.
- Availability matches actual stock behaviour.
- Brand and identifiers are not missing when you have them.
Examples
Schema impact
- Good: Offer includes priceCurrency and availability
- Bad: Offer is missing currency or shows wrong availability
Common mistakes
- Adding schema by hand without understanding, causing inconsistencies.
- Ignoring offer errors because 'warnings are fine'.
Done when
- You know whether schema is currently helping or hurting.
- You have one concrete fix executed or scheduled.