Prompt intent map: best / vs / alternatives / policy

Day 21: Prompt intent map: best / vs / alternatives / policy

Focus: Different prompt intents require different page structures. Map intents to pages you already have or will create.

What you will achieve today

• Create an intent map for your niche.
• Match each intent to a page type (PDP, collection, guide, comparison).
• Choose one new page to create.

Deliverables

• An intent map with at least 12 prompts grouped into 4 intents.
• One chosen page type to build next.

Step-by-step

1. Group prompts into: best-for, vs, alternatives, policy/eligibility.
2. For each group, write which page should answer it.
3. Check if you already have those pages; note gaps.
4. Pick one gap page to build (for example: a buying guide).
5. Write the outline for that page (headings only).

Checklist

• Each prompt can be answered by a specific URL.
• No intent relies on 'about us' only.
• Gaps are documented with owners.

Examples

Intent to page

• Good: Prompt: 'best running jacket for winter' -> collection guide page
• Bad: Prompt: 'returns policy' -> returns policy page

Common mistakes

• Trying to answer every intent on one product page.
• Creating a guide with no links to products.

Done when

• You have an intent map and one page outline ready to write.
• You can run a weekly check using the map.

Next: Tomorrow you will build an AI-friendly buying guide structure.