Buying guide: AI-friendly structure

Day 22: Buying guide: AI-friendly structure

Focus: Buying guides work when they are structured, honest, and linked to products with reasons.

What you will achieve today

• Write a buying guide outline that matches customer prompts.
• Include trade-offs and constraints.
• Create a shortlist table concept.

Deliverables

• A buying guide outline (H2 and H3 headings).
• A shortlist table with 3 products and reasons (draft).

Step-by-step

1. Choose a guide topic aligned with your collection (for example: 'Running jacket for rain').
2. Write the outline: who it is for, decision criteria, scenarios, product picks, FAQs.
3. Add trade-offs: when not to choose a product.
4. Draft a shortlist table: product, best for, key spec, price range, link.
5. Add a 'policy reminder' section with shipping and returns summary.

Checklist

• Guide includes criteria, not only picks.
• Each pick has a reason and a constraint.
• Links go to the right product variants.

Examples

Trade-off phrasing

• Good: Best if you want packability. Not ideal for sub-zero temperatures.
• Bad: Perfect for everyone in all weather.

Common mistakes

• Writing a guide that is just a keyword article.
• Listing products without selection logic.

Done when

• Outline and shortlist table draft exist.
• You can publish a first version in under 2 hours.

Next: Tomorrow you will create comparison pages with honest trade-offs.