Use the 3-part structure: relevance, problem, next step. Build 2 templates and 2 good/2 bad examples.

Learning Goal

Write 2 outbound templates (and 2 good/2 bad examples).
Each message has a relevance cue + problem + next step.
Tie facts/triggers from the brief into the message.

Why It Matters

No personalization = low reply rate.
A short, specific next step speeds decision.
A relevance cue proves you paid attention.

Explanation

3 parts

Relevance cue: 1 fact/trigger from the brief.
Problem: ICP pain in one line.
Next step: one concrete step (15-min call, audit, checklist).

Examples

Bad: “We help you grow with AI, let’s talk.”

Good: “Noticed you’re hiring RevOps and cycles are 90+ days. Two leaks show up: weak qualification and fuzzy next steps. In 15 minutes I can show where stage definitions usually slip. Is next Tue 10:00 ok?”

Guided Exercise (10–15 minutes)

Write 2 templates (A/B) using the 3 parts.
Write 2 good and 2 bad examples for your market.
Tie each to a fact/trigger from the brief.

Independent Exercise (5–10 minutes)

Send 3 messages to your list; track replies.

Self-check

2 templates (A/B) written.
2 good/2 bad examples ready.
Every message has relevance + problem + next step.
3 messages sent and noted.

Optional Deep Dive

Cold email best practices: https://beccahanderson.substack.com/p/cold-email-guide
Personalization examples: https://www.gong.io/blog/personalized-outreach

Outbound Message: No Personalization, No Reply