Trust signals: identity, support, proof
Day 11 of 30 · GEO Shopify – 30-day course
Day 11: Trust signals: identity, support, proof
Focus: AI systems and customers both look for identity and support proof before they trust an offer.
What you will achieve today
- Add or improve core trust signals on your store.
- Make support options explicit and realistic.
- Choose one proof element to add (reviews, guarantees, certificates).
Deliverables
- Improved About or Contact section with clear identity.
- One additional trust signal added to product pages.
Step-by-step
- Check your footer: add contact email and business name exactly as registered.
- Add an About snippet: who you are, where you ship from, how to reach support.
- Add support hours or response time promise you can keep.
- Add one proof element: verified reviews, photos, lab test, certificate, or press mention.
- Ensure proof is visible and linked.
Checklist
- Contact route is clear (email or form) and tested.
- Business identity is consistent across pages.
- Proof element is verifiable, not vague.
Examples
Support promise
- Good: Support replies within 24 business hours via email support@store.com
- Bad: Support is always available
Common mistakes
- Overpromising support response time.
- Using fake badges or unverifiable claims.
Done when
- A new visitor can find who you are and how to reach you in under 15 seconds.
- At least one proof element is present on the PDP.