Answer capsule: 5-line top summary
Day 14 of 30 · GEO Shopify – 30-day course
Day 14: Answer capsule: 5-line top summary
Focus: The answer capsule is a compact summary that is safe to quote and reduces wrong interpretations.
What you will achieve today
- Write two answer capsules that include constraints.
- Place them so they are visible without digging.
- Keep language factual and neutral.
Deliverables
- Two 5-line answer capsules drafted and saved.
- One capsule added to a hero product page.
Step-by-step
- Use this template: What it is, who it is for, key spec, shipping/returns, warranty/support.
- Write capsule A for your hero product.
- Write capsule B for a different product type in your store.
- Place capsule above the long description or within the first screen on mobile.
- Test by reading it out loud: remove fluff.
Checklist
- Exactly 5 lines, each line has a fact.
- No superlatives unless defined.
- Includes at least one constraint (for example: not for wide feet).
Examples
Answer capsule line
- Good: For neutral runners. Weight 245g (size 42). Ships EU 2 to 4 days. 30-day returns. 12-month warranty.
- Bad: Perfect for everyone. Ultra light. Fast delivery.
Common mistakes
- Writing the capsule as marketing copy.
- Forgetting constraints and exclusions.
Done when
- Capsule can be quoted without edits.
- A customer can decide in 20 seconds if it fits them.