Prices, offers, reviews safely
Day 18 of 30 · GEO Shopify – 30-day course
Day 18: Prices, offers, reviews safely
Focus: Prices and reviews are high-risk for misinformation. Make them explicit and consistent.
What you will achieve today
- Make pricing rules clear (tax, discounts, bundles).
- Expose review context so it is not misleading.
- Avoid 'from' and hidden costs without explanation.
Deliverables
- One product page updated with clearer pricing context.
- Review block checked for authenticity and context.
Step-by-step
- Decide if your prices include VAT and state it near the price.
- If you use discounts, explain the reference price logic (was price, now price).
- List any mandatory fees (for example: import duties) if relevant.
- Check reviews: show count, average, and the platform used.
- Add a short line that prevents misquote (for example: 'Reviews are verified purchases').
Checklist
- VAT and currency are clear.
- Discount logic is not deceptive.
- Review block indicates source and verification.
Examples
Price clarity
- Good: Price includes VAT. Shipping calculated at checkout based on country.
- Bad: Best price. Taxes may apply.
Common mistakes
- Displaying a discount without stating the time window or reference.
- Showing reviews without source, leading to trust issues.
Done when
- A customer can understand the true cost quickly.
- Reviews are presented in a transparent way.