Discovery Calls – Diagnose Before You Prescribe
Day 13 of 30 · Build Your Sales – 30 Days to More Deals
Great discovery creates clarity: problem, impact, constraints, and decision process.
Learning goal
- Run a 25-minute discovery structure with a clear agenda.
- Capture problem impact with numbers (time, money, risk).
- End with a committed next step.
Why it matters
- Weak discovery produces weak proposals and “ghosting”.
- Impact converts interest into urgency.
- Decision-process clarity prevents late-stage surprises.
Explanation
Discovery agenda (25 minutes)
- Set the frame (3 min): goal + agenda + timing.
- Current state (7 min): process, tools, stakeholders.
- Problems + impact (10 min): where it breaks and what it costs.
- Decision process (3 min): who decides, criteria, timeline.
- Next step (2 min): schedule, owner, deliverable.
Examples
Impact question: “If this stays the same for 90 days, what breaks? What’s the cost?”
Decision process question: “Who needs to say yes, and what do they need to see?”
Guided exercise (10–15 min) — Discovery script v1
- Write 5 current-state questions.
- Write 5 impact questions (push for numbers).
- Write 3 decision-process questions.
Independent exercise (5–10 min) — Call note template
Create a template with fields: problem, impact, constraints, stakeholders, criteria, timeline, next step.
Self-check
- I can run a clear discovery agenda.
- I can quantify impact.
- I always end with a next step.