Renewals & Retention – Build a Save Plan
Day 20 of 30 · Build Your Sales – 30 Days to More Deals
Retention is proactive. Create a process that detects risk early and fixes it.
Learning goal
- Define early churn risk signals.
- Create a renewal timeline (90/60/30 days).
- Write a simple “save plan” template.
Why it matters
- Renewals fail when you discover issues too late.
- Decision-makers change; your value story must stay current.
- A save plan reduces panic and random discounting.
Explanation
Risk signals
- Adoption drops
- Champion disengages
- Support tickets spike
- Unclear outcomes / no recent value review
- Procurement starts early “cost cutting” language
Save plan template
- Risk signal
- Root cause hypothesis
- Fix actions (owner + date)
- Proof of recovery (metric)
- Renewal next step
Guided exercise (10–15 min) — Renewal timeline
- Write what you do at 90/60/30 days before renewal.
- Add a value review meeting and stakeholder mapping.
- Pick one account and schedule the 90-day step now.
Independent exercise (5–10 min) — Save plan v1
Write a save plan for one risky account using the template.
Self-check
- I know early risk signals.
- I have a renewal timeline.
- I can write a clear save plan.