Merchant readiness checklist: top 10 fixes

Day 12: Merchant readiness checklist: top 10 fixes

Focus: This is your consolidation day. You will rank fixes by impact and effort and lock in a weekly routine.

What you will achieve today

• Use a top 10 checklist to spot weak points quickly.
• Prioritise fixes that improve quote safety.
• Create a 2-week action plan.

Deliverables

• Completed checklist for your store.
• A ranked fix list with 5 items and dates.

Step-by-step

1. Run the checklist: identifiers, offer clarity, policy clarity, trust signals, stable URLs, structured data basics, images, reviews, thin content, duplicate content.
2. Score each item: OK, needs work, broken.
3. Pick 5 fixes that are both high impact and achievable.
4. Assign a date for each fix within 14 days.
5. Share the plan with whoever edits your Shopify theme/content.

Checklist

• Checklist is completed honestly.
• Fixes have owners and dates.
• At least one fix targets shipping/returns or identifiers.

Examples

Prioritisation

• Good: Fix missing returns window on PDP before writing new blog posts
• Bad: Write 10 new articles while policies are unclear

Common mistakes

• Creating a long plan with no dates.
• Choosing low-impact cosmetic changes first.

Done when

• You have a 5-item plan with dates.
• You can explain why each item matters for GEO.

Next: Tomorrow you will build a citable product detail page blueprint.