Merchant programs: eligibility and onboarding
Day 28 of 30 · GEO Shopify – 30-day course
Day 28: Merchant programs: eligibility and onboarding
Focus: Some ecosystems prefer merchants with clear identity and consistent policies. Do the basics well.
What you will achieve today
- Review eligibility basics: identity, policies, support, and compliance.
- Identify one missing piece in your merchant setup.
- Make one improvement that increases trust.
Deliverables
- A merchant readiness note with 3 improvements.
- One improvement applied (for example: clearer business identity on footer).
Step-by-step
- Review your store identity: legal name, address, VAT number if applicable.
- Review policy completeness: shipping, returns, privacy, terms.
- Review support: contact route and response time.
- Check compliance-sensitive categories if you sell them.
- Apply one improvement today and document the rest.
Checklist
- Identity appears consistently across key pages.
- Policies are accessible from footer.
- Support route works.
Examples
Identity placement
- Good: Footer: legal business name and contact email
- Bad: Only a contact form with no other details
Common mistakes
- Hiding identity details to look 'minimal'.
- Copying legal pages without adapting them to your real policies.
Done when
- You applied one improvement and wrote 3 next actions.
- You reduced ambiguity about who the merchant is.