Measurement system: weekly GEO run and report
Day 29 of 30 · GEO Shopify – 30-day course
Day 29: Measurement system: weekly GEO run and report
Focus: Measurement is a routine. A weekly GEO run reveals drift and progress.
What you will achieve today
- Create a weekly test workflow using your prompt set.
- Define a one-page report format.
- Run your first weekly report today as a baseline.
Deliverables
- A one-page GEO report template.
- A filled baseline report.
Step-by-step
- Open your 12-prompt set from Day 6.
- Run the prompts and record: citations, wrong facts, missing facts, and the cited URL if any.
- Record 3 notes: what improved, what regressed, what to fix next.
- Create a one-page report format with those fields.
- Store reports in a folder by date.
Checklist
- Report is one page and repeatable.
- It contains concrete fixes, not opinions.
- Baseline is saved with the date.
Examples
Report note
- Good: Prompt 4: shipping time was wrong. Fix PDP summary to match policy.
- Bad: AI was weird today.
Common mistakes
- Changing prompts every week so results cannot be compared.
- Writing long reports no one reads.
Done when
- Baseline report exists and you have next fixes.
- You can complete the weekly run in 15 minutes.