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Define success: GEO prompt set + KPIs

Day 6 of 30 · GEO Shopify – 30-day course

Assemble your 30–50 question GEO test set and the baseline KPI sheet.

Learning goal

  • Create a 30–50 prompt GEO set.
  • Build a GEO + commercial KPI baseline sheet.

Why it matters

  • No measurement, no progress: inclusion, citation, coverage, consistency.
  • Commercial impact: AI referral traffic, conversion, returns.

Explanation

Prompt set

  • Best, vs, alternatives, policy, sizing/shipping questions.
  • 30–50 questions per your categories.

KPIs

  • GEO: inclusion, citation, coverage, consistency (weekly).
  • Commercial: AI referral traffic, conversion, add-to-cart, returns.

Examples

  • Good: 40 prompts by category (best/vs/policy) in a table with measurement columns.
  • Poor: 5 generic questions, no metrics.

Guided exercise (10–15 min)

  1. Create a table: Prompt | Type (best/vs/policy) | Expected inclusion/citation | Notes.
  2. Fill 20 questions (mix best, vs, policy).
  3. Create a KPI sheet: GEO (inclusion, citation, consistency), commercial (AI referral, conversion, returns).

Independent exercise (5–10 min)

Expand to 30–50 and add priorities (A/B/C).

Self-check

  • 30–50 prompt list ready.
  • KPI baseline sheet ready.
  • Prompts prioritized.

Optional deepening