Learning Goal

To identify expansion triggers and stakeholders, write an expansion hypothesis (problem → value → proof), and propose a low-risk next step (pilot, workshop, add-on).

Who

Professionals looking to grow their sales teams and expand their offerings need to understand how to identify and capitalize on expansion triggers and stakeholders.

What

This lesson will teach you how to use expansion strategies to upsell without being pushy, helping you grow your sales team and expand your offerings.

Where

This lesson will take place in the context of growing businesses and teams, where expansion strategies are crucial for success.

When

You'll learn how to identify expansion triggers and stakeholders, write an expansion hypothesis, and propose a low-risk next step when you're looking to expand your offerings or grow your sales team.

Why it Matters

Growth in B2B often comes more from expansion than new logos. Expansion is easier when value is already proven. Triggers keep expansion relevant and timely.

How

Identify expansion triggers and stakeholders.
Write an expansion hypothesis (problem → value → proof).
Propose a low-risk next step (pilot, workshop, add-on).

Guided Exercise (10–15 min) — Expansion Hypothesis

Pick one account with proven adoption. Write: “If we extend to X, we can achieve Y, because Z proof.” Define the smallest next step to validate it.

Independent Exercise (5–10 min) — Two-Sentence Pitch

Write a 2-sentence expansion pitch anchored in outcomes and proof.

Self-Check

I look for triggers.
I propose low-risk validation steps.
I anchor expansion in proof and outcomes.

Current Email Draft Excerpt

Sales Productivity 30 — Day 19 Grow accounts by solving the next problem using triggers and proof. Open the lesson → Issues to fix:

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Upsell Without Being Pushy