Continuous Improvement – Your Monthly Review

Day 30 of 30 · Build Your Sales – 30 Days to More Deals

Sales productivity is compounding. Review, learn, and update your playbook.


Learning goal

  • Create a monthly review template.
  • Identify what to stop, start, and continue.
  • Update your playbook with one improvement per month.

Why it matters

  • What gets reviewed improves; what gets ignored decays.
  • Small monthly changes create major yearly gains.
  • A playbook must evolve with your market and ICP.

Explanation

Monthly review questions

  • What worked best and why?
  • Where did deals stall most often?
  • Which stage leaked the most?
  • Which template/script needs improvement?
  • What will you change next month?

Guided exercise (10–15 min) — Review template

  1. Create a doc with the questions above.
  2. Add your 5 leading indicators and actual results.
  3. Write 3 actions for next month.

Independent exercise (5–10 min) — Playbook update

Update one section of your playbook (outbound email, discovery agenda, objection map) based on what you learned.


Self-check

  • I have a monthly review template.
  • I track leading indicators.
  • I update my playbook consistently.